Communications strategy

Planning, insight and ongoing support

A well-planned strategy should be the bedrock of all marketing activity.

I often work with organisations who don’t have a marketing department. The principal or the sales director have been trying to do it themselves, alongside all the other priorities they have. So working with someone independent who can take a focused view of communications at busy times, or on an ongoing basis, is a good investment.

Perhaps you need help launching a new product or service. Or you could do with a specialist to guide you through the different marketing communications options and help you choose the ones that are right for you. You may have designers, photographers or videographers lined up but no-one to direct or project-manage them.

If that sounds like you, I can help.

Strategic services include:

Why choose me for comms strategy?

I can build a communications strategy that reflects the objectives in your business plan. One that establishes what your target market is, where it is and how to get to it. One that ensures wherever your audience encounters you, they see the brand you want them to to see.

Once you’re happy with the plan, I can make it happen. Not just the words, but the design, video, launch event, speakers, ongoing direct marketing campaign, regular newsletters, the lot.

I work alongside, and manage, trusted third party specialists, including brand and design teams, web development specialists, online video producers, animators, photographers, database suppliers, social media managers, event managers and more.

I can work with you on an ongoing or project basis. I can step in when your regular staff are unavailable. I can act as part of your in-house team on a long or short-term contract.

Whatever your organisation needs, I am flexible enough to be able to help.

Mary has been great to work with; not only is she a brilliant and meticulous planner, she’s also very good at bringing together ideas, which means a really creative and engaging end product. I learned a lot from Mary about managing fruitful relationships with multiple stakeholders and how to, quite simply, get really great stuff done!

Catherine Allen, digital producer and consultant, VR industry leader

Mary was an important member of the Resonance team for over a year, working on marketing communications for the launch of our brand-new state-of-the-art music institute. Despite the challenges of 2020, the Resonance brand was well-established by the time our first students arrived and we look forward to an exciting and positive future.

Rick Benton, chief executive and principal, Resonance Education

Mary devised a strategy which would effectively keep member branches in touch and ensure they could spread the message to their stakeholders in their own countries with minimum effort and maximum consistency. She became a valued member of the 125th anniversary team and regularly came up with great ideas and initiatives to promote the society. Mary fulfilled all that we had hoped the comms lead would do and more, and saved a very busy Commonwealth office a lot of time and effort.

Emma Harrison, operations manager, Royal Life Saving Society

Need strategic comms input? Get in touch.

Drop me a line or book a discovery call.