A freelance copywriter and editor with a wealth of experience

Can I help you?

Yes – if you’re looking for the perfect copywriter or editor for your annual or ESG report, website or case studies. And especially if you:

want to articulate clearly what it is that drives you as an organisation
are looking for a writer who can go beyond the words and advise on strategy and approach
are hankering for someone who’s more than a supplier
need someone willing to work collaboratively and add value to your team
appreciate someone who can interview C-suite execs and service engineers and everyone in between.

Why work with me?

Because I’ll tell the world what makes you tick.

I delight in unearthing the nugget of uniqueness in your product or service, and getting to the heart of what makes your organisation distinctive.

I grasp the fundamentals of what makes you you, and communicate that concisely, creatively and effectively.

I don’t focus on a particular sector. This means I’m not burdened with the Curse of Knowledge – I won’t assume anything about your brand or your audience and will come to each project with fresh eyes.

I can turn my hand to most projects. But I specialise in writing corporate reports, websites and case studies.

So who am I?

I’m Mary Whitehouse.

If you’re from the UK and over 40, you’ll know that name comes with a certain amount of baggage. I’m not that Mary Whitehouse.

One reason my business is called ‘Word Service’ is because I knew people Googling my name probably wouldn’t find me that way.

I began my career as a copywriter in an ad agency, and a decade later I was PR director of a B2B marketing consultancy before deciding the time was right to go it alone.

I’ve been freelance for over two decades and most of my clients come to me as referrals from other clients and copywriters. They stay with me because I’m an intuitive writer, incredibly helpful, understand their purpose and thrive on collaborative working.

I’m based near Birmingham in the UK. When I’m not working, I’m walking my dog on the local hills, taking pictures of clouds, eating chocolate and browsing holiday websites.

How working with me helps others

For every project I complete on behalf of a client, I donate a percentage of my fee to a good cause. My chosen charity for 2025 is Zarach, which is on a mission to end child bed poverty in England and so far has delivered 10,000 beds to children in desperate need of a good night’s sleep. I also donate regularly to Love Brum, which funds volunteer projects in my home city.

Think I could help? Get in touch.

Drop me a line or book a discovery call.

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