Thoughts, ideas and inspiration in no particular order.
11 June, 2021
You want people to find their way round your website? Don't make them hack through a forbidden forest.
4 September, 2020
How a tweet from a Guardian journalist set me off on a voyage of discovery into Gen Z-speak
23 August, 2019
How to write, format and send a press release so it will be picked up by the media
23 May, 2019
One of the biggest decisions a freelancer faces: to be a sole trader or form a limited company. A post outlining the pros and cons.
10 June, 2018
Stock photos are fine to use in your online content, right? In most cases, sure - but check for the 'editorial use' clause. A guest post by US investment writer Wendy J. Cook.
12 March, 2018
Does the thought of a new website for your business make your eyes glaze over or send you screaming for the hills? If so, fear not. Here are ten questions to ask (with answers) before you even start.
5 March, 2018
Do you spend time you can't afford writing your own website and sales brochures because you imagine your product or service is too complicated for someone else to do it? Try hiring a professional copywriter - you'd be surprised how much we can understand.
16 February, 2018
GDPR is designed to harmonise EU data regulations and protect individuals from companies misusing their data. Get it wrong and it could result in big fines. Here's how to make sure you keep on the right side with your email marketing.
15 January, 2018
Is it even a day if it's not an official awareness day? Blue Monday might be one of the most miserable - but there are loads more that will make you smile, like World Naked Gardening Day and Talk Like A Pirate Day.
9 January, 2018
If you're thinking of starting a copywriting business - or any freelance business - there are a few things it would be REALLY helpful to know before you begin. Luckily for you, I've summarised them in this handy top tips article.
4 April, 2016
If you're trying to persuade technical people to buy something, should you speak to them in technical language? Or is it better to talk like a human?
9 February, 2015
Why you should remember to engage your brain and check what you're writing before you post about your brand on Twitter.