Harness the power of the voice of the customer
Case studies are really useful content for a business.
Why? Because they’re one of the best forms of ‘social proof’ – the idea that we “view a behaviour as more correct in a given situation to the degree that we see others performing it.” (Robert Cialdini, ‘Influence: The Psychology of Persuasion’.)
In other words, if you can prove someone likes you, other people are more likely to like you as well.
Powerful case studies help persuade customers that choosing your business would be the right decision for them.
and, most importantly…
Case studies can be used in reports, on your website, on social media and in sales material. They also provide great material for PR in relevant trade media.
Some case studies follow the traditional background/challenge/solution/result format, but you shouldn’t just tell it from your point of view.
The best case studies harness the true voice of the customer, creating a compelling narrative and telling a story of collaboration, ingenuity and success that’s as valuable to your client as it is to your own business.
I have extensive experience of creating case studies for industry, universities, nonprofits and public sector organisations – and here’s how I do it.
Once you’ve confirmed the customer is happy to talk to me, just give me the bare bones of the story and the key benefit you want to communicate, plus the customer’s email address and I’ll do the rest. I send them an introductory email and usually set up a video meeting to discuss the project. This is recorded and transcribed so I have the client’s words verbatim. I write up the story from this interview and handle all approvals from both you and the client.
How much does it cost? Around £600.00 – but it could be less or more depending on your budget and the scope of work.
To see some case studies I prepared earlier, visit my online portfolio or contact me and I’ll send over the documents for you to check out.
Drop me a line or book a discovery call
