Got a question? Here are some answers.
If there’s anything you want to know that’s not covered here, please get in touch and ask away.
A brand’s purpose is normally taken to mean what drives it, beyond making money. It’s an emotional connection with the customer. It’s not necessarily altruistic or socially driven, but it’s the reason a brand gets out of bed in the morning, apart from making a profit. I believe every brand has a purpose that can be articulated and drive how it talks to its customers, shareholders and communities.
I’ve been a copywriter since the 1980s. I was a PR Director in the 1990s. I’ve been freelance since the 2000s. And I’m still learning.
Yes. I enjoy good relationships with copywriting agencies, who mainly use me to write and edit corporate projects (i.e., annual reports, sustainability/ESG reports, gender pay reports) for national and international brands. I also work directly with clients who appreciate my all-round comms and strategic expertise, as well as my copy and editorial skills.
I’m based near Birmingham, UK but I work with clients all over the UK and beyond. I either work from my office at home or a coworking space in Birmingham.
No, but I know and work with people who can do that really well, so don’t let that put you off.
I don’t have the technical knowledge that’s often required to write about SaaS — although I have copyedited two books about it. I don’t have a blanket ban on working for any sector, but I’d rather not work with companies promoting environmentally damaging products, cryptocurrency or weapons.
I mainly write websites, corporate reports, white papers, newsletters, press releases and emails.
I copyedit corporate reports and business books, and anything you want to refocus for a different purpose or audience.
I also handle proposals, comms strategies and media relations/planning.
I’m a generalist, which means I don’t specialise in a subject niche, and I’ve successfully written for many diverse sectors (almost an alphabet full of them).
You may need to explain your product or service to people who aren’t specialists, so choosing someone who speaks their language is a good idea. I come to a new subject area with an open mind and unburdened by the curse of knowledge.