Who are you talking to?

Even if you have your ideal customer pinned down like a butterfly in a display case, you’ll no doubt have other audiences you need to communicate with.

Your investors and shareholders, perhaps. Your colleagues and potential hires. Your supply chains and strategic partners. Your local community. The media. Not to mention your existing customer base.

Your message to each of them might be subtly different but the underlying values, tone of voice and language should all be faithful representations of you and your brand. If you present yourself differently to different people, you won’t seem authentic and you won’t be believable.

Here’s how I can help you be yourself wherever you’re seen.

Corporate reports

Annual reports, ESG and sustainability reports, gender pay reports, impact reports, tax reports and so on need insight and context alongside the data. Potential investors are looking at more than profit when choosing where to put their money. Fund managers know their clients want to understand the company’s values, especially especially around climate change, EDI and supply chain management. And even if you’re not a listed company, an annual or sustainability report is the ideal place to set out your values and appeal to potential new clients and future employees.

How I can help write your corporate reports 

Websites

Your website is your shop window, designed to attract both human visitors but also the search engines who will, hopefully, serve it up to to people searching for a business like yours. It needs to be well written and, importantly, easy to navigate. And while I don’t claim to be a technical SEO expert, I’ll make sure your site can be found by the spiders and understood – and acted upon – by the people who read it.

Why I’m the one to write your website

Case studies

Why are customer case studies so valuable to your business? Because they’re further down the  content funnel and closer to the decision-making stage. They’re third party endorsements of your products and services from the people who matter most. A case study is more than just a summing up of a project. The best ones speak in the authentic voice of the customer.

Why choose me for your case studies?

Other stuff

After more than three decades as a copywriter, I can turn my hand to most things. So if you’re looking for something that’s not a report, website, or case study, please still get in touch. I’ve worked on blogs, emails, newsletters, PR campaigns and video scripts over the years. Take a look at my portfolio to see more.