Clear, concise copy that attracts and converts
No-one wants to read your website.
I know that’s a shocker coming from someone who wants to write your website.
But people who need your products or services don’t want to read pages of copy before they find what they’re looking for.
And you don’t want them to read your words and think, “Nicely written!” You want them to take action – click the button, fill in the form, go to the checkout, leave their email address, sign up to your mailing list or pick up the phone.
Yours is unlikely to be the only website a prospective customer visits. So unless they’re a fan of great verbosity and meandering sentences (a heads-up: no-one visits a website for that), you need to focus on getting the message across quickly and helping the reader get to the point where they can make that commitment.
Is your website just an expensive shop window with no-one coming through the door – something you tinker with whenever you get a new idea? Are potential clients not really sure how you can help them?
It’s a common problem. When you’re running a business you’re completely – and understandably – immersed in what you do and how you do it. That doesn’t always translate into what your customer needs to know.
A fresh pair of eyes can help crystallise the key messages and distil the essence of what you do into words that stop the reader in their tracks.
I’ve worked on many websites for B2B and B2C) clients, either within a consultancy team or direct for clients, often collaborating with a designer or SEO expert.
Before I even think about writing, I talk to you and, ideally, your customers to understand their pain points and exactly how you solve them.
It’s a strategic approach that means the messaging is spot-on and says the right things to the right audience. Before the words hit the page, I know who you’re targeting, what their problems are, why you’re the perfect solution, how much better they’ll feel once they’ve bought your product or service, and what they need to do to get there.
Only then do I start writing the copy.
Website Audit
If your current site just isn’t working, I can review the main pages of your website and provide feedback that looks at:
I’ll provide a report with recommendations for change and let you know how much I’d charge to make those changes.
Landing pages
A landing page is a standalone web page that can be part of your website or an off-site page (part of your email program, for example). It’s where customers land after clicking a link in an email, social media post or online ad and it’s designed to get them to sign up.
The sole objective of a landing page is to get the reader to click the one button on the page: ‘Buy now’, ‘Download the ebook’, ‘Register to attend’. It doesn’t serve to educate or inform the reader about the other services you might offer or tell them why they should choose you (that’s a job for the rest of your website).
Visit my online portfolio to check out examples of my website copywriting.
Mary has done an amazingly good job for us. She is a great content writer and has the ability to put herself into the shoes of the customer in order to create a logical flow of content that answers the questions that the customer is needing to hear.
Shirley Smith, Accident Compensation Helpline
We used Mary for a complete overhaul of our website content to create a new professional look. Very happy with the service and was exactly what was needed for the site. Would definitely use again in the future.
Ross Lovett, Madisons Recruitment
Drop me a line or book a discovery call.
