Putting your why into words

Copywriting that gets your message across.

What is it that makes you special?

Your why is what gets you out of bed in the morning. It’s what drives your business. It’s what makes you stand out from the crowd.

Your next customer is looking to understand that difference. How you explain it can determine whether they click the link or close the page.

I write and edit copy that pinpoints what your audience needs to hear before they press the ‘yes please’ button.

And in a world with so many options, I can help make sure the one they choose is you.

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Mary developed an in-depth understanding of our organisation and our purpose. She researches what matters to our members and customers so we can communicate in an easy to understand, simple way.

Jacci Marcus, head of digital customer experience, The Phone Co-op

Mary has the ability to listen to a complex subject being explained in unfamiliar technical jargon, then produce brilliant copy that anyone can understand.

Igors Alferovs, associate director, Barnett Ravenscroft Wealth Management

Mary is fantastic to work with. A true professional who is diligent and meticulous. She grasps who we are and what our narrative should be with ease, which makes our job so much easier.

Kevin Wood, director, Oak Four Financial Planning

Mary took time to understand the business and prepared a useful and practical strategic publicity plan which was invaluable in organising our thoughts and key messages.

Hattie Hasan MBE, founder of the National Register of Tradeswomen

Mary helped develop key messages, wrote our website, prospectus and regular e-shots, and provided a strategic overview of PR, advertising and social media. The brand was well-established by the time our first students arrived.

Rick Benton, chief executive and principal, Resonance Education

I’m a UK copywriter and editor with years of senior level experience with multinational brands, owner-managed businesses and public and private sector organisations.

I can help you define what you want to say and how you want to say it, turning concepts into easy to read copy that attracts, persuades and converts the people you want to reach.

I can advise on the best routes to get to them, and help you develop a long term strategy to keep them loyal.

Why choose me?



Not one but two free ebooks to choose from. Or help yourself to both😉

28 of the internet’s sneakiest writing tools 

How the internet can improve your copy: all the apps you need to spice up your writing.

Get your online writing tools guide here

Press releases: all you ever wanted to know

How to create a press release the media will want to use.

Get your free guide to press releases here

Want to know more? Get in touch.

Drop me a line or book a discovery call.