Copywriting, PR and comms strategy for brands with purpose
What is it about your organisation that makes it special?
Is it coming across clearly in your website, emails, press coverage, sales material and online content?
The people you want to reach are making decisions based not only on what you do, but how and why you do it. The language you use, and the way you use it, can be the difference between clicking the link and closing the page.
In a world with so many options, I can help make sure you’re the one people choose.
Jargon-free, ‘human’ copy and content that reflects your brand’s voice online and offline.
Get everyone talking about you with media-friendly ideas that get you noticed.
Don’t know where to start? I can guide you through the options and help you make a plan.
Whether you’re a professional writer or hard-pressed amateur, I can help make your words fighting fit.
Mary developed an in-depth understanding of our organisation and our purpose. She researches what matters to our members and customers so we can communicate in an easy to understand, simple way.
Jacci Marcus, head of digital customer experience, The Phone Co-op
Mary has the ability to listen to a complex subject being explained in unfamiliar technical jargon, then produce brilliant copy that anyone can understand.
Igors Alferovs, associate director, Barnett Ravenscroft Wealth Management
Mary is fantastic to work with. A true professional who is diligent and meticulous. She grasps who we are and what our narrative should be with ease, which makes our job so much easier.
Kevin Wood, director, Oak Four Financial Planning
Mary took time to understand the business and prepared a useful and practical strategic publicity plan which was invaluable in organising our thoughts and key messages.
Hattie Hasan MBE, founder of the National Register of Tradeswomen
Mary helped develop key messages, wrote our website, prospectus and regular e-shots, and provided a strategic overview of PR, advertising and social media. The brand was well-established by the time our first students arrived.
Rick Benton, chief executive and principal, Resonance Education
I’m a UK copywriter, editor and PR with years of senior level experience writing and planning integrated campaigns. I’ve worked for clients in many different sectors and learned something new from every project I’ve worked on.
I can help you define a message and a brand voice that resonates with the people you’re trying to reach, advise on the best routes to reach them, write copy that attracts, persuades and converts them, and develop a long-term strategy to keep them loyal.
Looking for coverage in the media? Here’s a good place to start. Download my free, easy-to-follow 16-page guide to find out:
Drop me a line or book a discovery call.